April, 2026: Brother, a leading name in the Printer segment, recently organised a large-scale engagement trips for its retailer network across India under a special incentive scheme rolled out in the preceding months. The initiative witnessed participation from over 440 retailers, along with Brother Distributors, making it one of the brand’s most extensive retailer engagement activity. The trips were conducted across more than 25 destinations nationwide, offering retailers an opportunity to connect, collaborate, and celebrate their association with the brand. The initiative not only strengthened relationships but also reinforced Brother’s commitment to recognising and rewarding retailers’ performance. Participants expressed appreciation for the thoughtfully designed program, thanking Brother for the initiative and the memorable experiences. The event also generated strong enthusiasm among retailers, who are now looking forward to upcoming schemes and engagement opportunities from the company. With the new financial year underway, retailers have shown keen interest in newly launched A4 Ink-tank printers and incentive programs that can further drive growth. Expectations remain high as the channel looks to capitalise on fresh opportunities to expand Brother’s market share in the competitive printing industry.
