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21st March, Shimla: C&C Channel Yatra witnessed great turnout at the event with the support of the SITDA – Shimal IT Dealer Association members. Event supported by Shimla IT dealers Association received a large turnout by the members. The team headed by Rupin Reki, the President of the Association along with Mr. Kuldeep the Secretary and the Executive body members was welcomed by C&C.

The meet once again began with a Presentation by Yash from C&C who briefed about various activities being carried over by C&C. C&C has been conducting Channel Yatra across the states of Punjab, Chandigarh, Rajasthan, Madhya Pradesh and Chhattisgarh and now this Yatra will conclude in Himachal Pradesh. Additionally, they have been organizing events across 15 states across the country.

Next was the presentation by Amit Nanchahal from Canon who spoke about the various products in the Canon Imaging Portfolio. He emphasized the Mega tank Printers category of Ink Jet printers. The Maxify Range of Printers of Canon were also focused. He was accompanied by his team including Regional Service head, Local Marketing and Local Service team and Distributor of Canon.

Next followed Display Partner – Lenovo Tabs introduction by Nilanshu Madan, ASM – North -2 and East India. He also introduced his Local team. Net protector – The AV Partner also marked its presence at the event.

Next was the presentation by Micron. Amit Nemani, Channel Sales Manager – North & West for Micron & Crucial. Amit Nemani from Micron shared brands vision of expansion and strength in India. He was accompanied by the Regional Head

The President of SITDA – Shimla IT Dealers Association, Mr. Rupin Rekhi addressed the gathering and announced new Plans of SITDA in the coming future. He also appreciated the large Gathering and the event and hoped to have such events more often in Shimla.  The first phase of Channel Yatra of 2025 thus concluded successfully at Shimla with large Cheers.

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