Taiwanese multinational technology company Micro-Star International Co., Ltd. (MSI) unveiled on Wednesday new laptop lines tailored for business and productivity, aiming to add office workers and home users to a Philippine market that is composed primarily of gamers.
“There is now one MSI business and productivity laptop for everyone who seeks the optimum productivity in these challenging new normal times,” said Rhyan Sy, MSI Philippines product sales manager, at the in-person launch on May 4.
Already an established brand in the gaming community, MSI wants to pivot to the enterprise segment, especially where the market is growing amid the continuation of remote work and learning in the pandemic, he added.
The new lines are: the Summit series for business professionals and elites; the Prestige series for artists and content creators; and the lightweight Modern series for workers and students.
The three product lines will be available locally this May through Techtron Systems Corporation, MSI’s new distribution partner.
“Techtron’s key expertise and experience in the enterprise market … will help leverage our position in the Philippines in the future,” Mr. Sy said.
Powered by 12th generation Intel Core processors, the new laptops answer the needs of users such as “device responsiveness from anywhere, long battery life, fast-charging support, and robust security and safety features,” according to MSI’s press release.
GP Padit, country retail marketing manager of MSI Philippines, explained at the launch that these processors were developed with a focus on performance and efficiency.
Both the Summit and Prestige series will also have enterprise-grade security, according to MSI Philippines’ product marketing manager Ira James Garcia. This includes smart sensor software Tobii Aware, which blurs the screen when you step away from your laptop or when it detects someone peeking from behind.
The Summit E16 Flip A12 UDT-057PH, the Summit E14 Flip Evo A12MT-072PH, and the Summit E14 Flip Evo A12MT-074PH cost P124,995, P89,995, and P79,995 respectively.
The artist and content creator-friendly Prestige 15 and 14 series laptops will have five price points: P109,995, P99,995 P89,995, P69,995, and P59,995.
Meanwhile, home users can find the Modern 15 B12M priced at P48,995; and the Modern 14 C12M, at P46,995.
“Business and productivity laptops are not designed for gaming, but they can handle it,” Mr. Garcia added, “It’s useful for professionals and students who are also gamers.”