October, 2021: IT peripheral business has grown multiple times after several waves of COVID-19. Headphones, Cameras and various IT peripherals and accessories came into high demand since the inception of this year. With increase in work from home trend across the globe, requirement of such products increased drastically over the last year. Middha Electro World got it’s roots from Middha Electronics, a business since 1978. The legacy was started by Grand Father, moved to Father and is with Son as Middha Electro World.Catering to the IT channel and retail market of Punjab, Chandigarh and upcountry Middha Electro World has evolved in several ways. May that be extending their brand portfolio or reaching to smallest of smallest cities of Punjab, they have done it all. In recent times Middha Electro World has added various brands to increase and widen their portfolio. They are now distributors for HP Accessories and Mercusys also. Middha Electro World is already responsible for distribution of Quantum, Daichi, Tenda, Lenovo peripherals, Lapcare and Escan.
Since festive season for this year has begun Middha Electro World has started completing schemes which are being offered by various brands across India. While some partners are thinking about enrolling in these schemes, they have already completed and awaiting their special prices from these schemes. Recently they completed a scheme from Lapcare to get a OnePlus Mobile Phone, Toshiba scheme for Samsung Note Phone, Quantum scheme for 1.5 Ton A/c and Aristocrat trolley bag, Escan Gold coin scheme and Mercusys scheme for Samsung M 12 mobile phone.
Middha Electro World has become a one stop IT peripheral and accessory solution not only for customers but also for various dealers, retailers and channel partners across the state of Punjab and Chandigarh. Mohit Middha says “We are extremely delighted with the support and response we have received from our partners and dealers in the last couple of months. Payments and margins have improved throughout the channel and we have added more brands in our portfolio. Looking forward to similar support from all of you with these new brands.”