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Cooler Master Summer Summit 2021

Here at Cooler Master, the global pandemic hasn’t allowed us to travel to any physical events, which, in turn, has put a little bit of a damper on our summer. However, we’ve taken it upon ourselves to keep the summer dream alive by hosting our very own digital event to showcase the amazing products and projects we’ve been working on behind the scenes.

As a brand, we want to break boundaries and challenge the status quo by creating a community for individuals who dare to stand out and embrace their identity. In doing so, we’ve created a super exciting interactive experience that is the Cooler Master Summer Summit 2021!

The Summit is being held via web-conferencing software, ‘Gather Town’. Gather Town is a service very similar to Zoom, however, it comes with the added component of seeing the virtual room you and others in your meeting are occupying. Using Gather Town, we want to mimic a real-life technology show with a fun, interactive twist. We’ve created our own 8bit archipelago which can be explored by everyone from media professionals to business representatives, content creators, and our public Cooler Master Community. Create your own avatar and discover everything the Summer Summit has to offer. Interact with awesome upcoming products and complete easter eggs to win prizes.

The Cooler Master Summer Summit 2021 has everything a real-life technology show has to offer, but with the added bonus of viewing it all from the comfort of your own home (or office!).