Chhattisgarh Traders Emerges as a Dominant Force in the State’s Distribution Landscape

In the fiscal year 2022-23, Chhattisgarh Traders embarked on a robust journey in the laptop business, Despite facing challenges in FY 23 with an 11.7% YoY Chhattisgarh Traders delivered remarkable growth.
As an authorized distributor of HP laptop products, the company maintained a continuous focus on TAM expansion and penetration into deep upcountry markets to foster the growth of the HP laptop business.
Recognizing the evolving market dynamics, the company strategically pivoted towards demand-driven product categories, particularly gaming and convertible laptops. This strategic shift not only elevated the average selling price (ASP) but also delivered an impressive 27% YoY growth in a market experiencing a demand slump.
The focus on premium laptops, including Envy , Specter and Gaming models, was complemented by HP’s aggressive strategy catering to the youth demand. Chhattisgarh Traders capitalized on this by opening its own HP brand store, HP World Chhattisgarh Retails, offering a premium product experience across laptops, printers, AIO, desktops, and accessories like HyperX from Jan 2023.
Key to Chhattisgarh Traders’ success are the unwavering attitude of Ayush Agrawal, characterized by a “never say no” approach, unstoppable working and Akansha Agarwal’s dedication to excellence. Both visionaries aspire to double the company’s revenue in the next financial year.
While the laptop segment saw a remarkable 27% growth in both value and quantum, Chhattisgarh Traders experienced substantial growth and demand in HP Peripheral business and added new portfolio as a Authorised Regional distributor. Chhattisgarh Traders delivered remarkable growth in Peripherals & Hyperx products.
The remarkable journey of Chhattisgarh Traders underscores its resilience, adaptability, and commitment to excellence in the competitive distribution landscape. The doubling of revenue and team expansion signify a promising trajectory for the company under the leadership of Agrawal and Agarwal.