Since its inception in 2017, Middha Electro World, under the leadership of Proprietor Mohitbir Singh, has emerged as a dynamic force in the IT and surveillance channel industry. Headquartered in Ludhiana, Punjab, the company has built a strong distribution network catering to Punjab, Himachal Pradesh, and Jammu & Kashmir, delivering innovative solutions and trusted products to its channel partners.
Middha Electro World’s portfolio features a robust line-up of globally recognized brands, including Geonix, Foxin, Cooler Master, D-Link, Epson, Dell, HP, Logitech, Acer, Ant Esports, Tenda, and many more. This wide spectrum of offerings ensures that resellers, system integrators, and IT partners have access to high-quality computer hardware and peripherals that meet the ever-evolving needs of their customers. In addition to distribution, the company is a trusted dealer for major IT brands, further expanding its ability to provide complete technology solutions under one roof.
In just a few years, Middha Electro World has carved out a place for itself in the competitive IT distribution landscape, earning accolades such as the Punjab Peripherals Retail Champion award at the prestigious C&C Awards. This recognition reflects the company’s dedication to excellence, efficient operations, and strong partner relationships.
Focusing exclusively on the channel segment, Middha Electro World prides itself on being a growth enabler for its partners—offering competitive pricing, timely deliveries, and responsive after-sales support. The company’s success stems from a blend of modern business strategies, a customer-first approach, and an unwavering commitment to integrity.
With a clear mission to expand its reach and strengthen the IT channel ecosystem across North India, Middha Electro World is poised to scale greater heights—continuing to empower its partners and contributing to the region’s digital transformation journey.