Bangalore, India – 16th December 2024 – Acerpure India, a division of the Acer Group, has expanded its portfolio into the personal care segment after successfully launching Air Purifiers, Air Circulator Fans, Televisions (UHD & QLED), and Water Purifiers within just six months of its India subsidiary’s launch.
As part of its entry into personal care, Acerpure has introduced two innovative products: the Acerpure Beauty Ionic Hair Dryer and Styler (DS744-10W) and the Acerpure Ionic Hair Dryer (HD364-10W). These products combine cutting-edge technology with user-centric design to meet the diverse grooming needs of modern individuals. Delivering salon-quality results with the convenience of “Glam on the Go,” they ensure fast, effective, and healthy hair care solutions for all hair types.
The Acerpure Beauty Ionic Hair Dryer and Styler, weighing just 400g, is designed for effortless styling without wrist strain, making it ideal for both home use and travel. It features a 75°C Intelligent Temperature Control system that measures air temperature over 1,000 times per second and adjusts heat using a high-performance chip, protecting hair from overheating. With seven unique attachments—including a Quick Dry Nozzle, Straightening Brush, Curly Brush, Wavy Brush, Air Volumizer, and Auto Wrap Curlers—it enables users to achieve sleek straight hair, voluminous waves, or perfect curls in just three minutes. The device is powered by a 110,000 RPM brushless motor and enhanced with 22 million anions to reduce frizz, ensuring smoothness, shine, and fast drying. Additionally, its Smart Clean Function clears dust and debris at the press of a button, enhancing durability and performance.
The Acerpure Ionic Hair Dryer is engineered for ultra-fast drying while preserving natural moisture, making it suitable for all hair types. It features a Pro Dry Nozzle and Anion Technology, releasing 22 million anions to minimize frizz and enhance shine. Its Side Air Vent introduces cool air to prevent heat damage, ensuring safe and effective drying. With customizable modes like Child Dry for sensitive hair, Scalp Dry for deep moisturizing, Style Dry for setting hair with cool air, and Quick Dry for results in 5-8 minutes, it caters to diverse needs. The device’s foldable design makes it highly portable, and ideal for travelers.
Speaking about the launch, Mr. Vasudeva G, Director of Acerpure India, said,
“With these innovative products, we are redefining everyday grooming as a seamless blend of luxury and convenience. The Acerpure Beauty Ionic Hair Dryer and Styler and the Acerpure Ionic Hair Dryer exemplify advanced technology, exceptional performance, and gentle care. Our goal is to empower individuals to embrace their unique style with confidence, knowing their hair is treated with utmost precision and care. With ‘Glam on the Go,’ Acerpure makes polished, professional looks accessible to all.”
Both devices are equipped with adjustable airspeed and temperature settings, including cool, mild, warm, and hot modes, ensuring a fully customizable experience.
With this launch, Acerpure continues to revolutionize the home and personal care space, bringing cutting-edge innovation and exceptional user experience to the forefront.
PRICE AND AVAILABILITY
The Hair Styler originally priced at Rs. 24,990, and the Hair Dryer at Rs. 10,990 on the Acerpure online store are available at an exciting launch price of Rs. 11,990 and Rs. 2,490 respectively on the Acerpure online store and Flipkart.